About me
Nico echegaray
I'm an innovative product designer and digital nomad. my passion for minimalist aesthetics, elegant typography, and intuitive design shines through in my work.
I have a strong passion for creating simple, meaningful, and high-impact user experiences. Every challenge is a new opportunity to grow and evolve as a person and a professional. I use AI and NoCode tools to simplify processes and reduce delivery times when creating amazing, user-friendly, and converting products.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. UX Research
Uncover exactly why users leave — before it quietly costs you revenue
Deep-dive interviews and usability tests that reveal what analytics can't see
Insight reports your whole team can act on immediately
Turn gut assumptions into hard evidence, and decisions into confidence
3. Facilitation
Workshops that end with real decisions, not just more sticky notes
Align stakeholders fast and get your product moving in one room
Design sprints that compress months of debate into focused, productive days
A neutral expert who gets the right ideas out of the right people
4. CRO Optimization
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. UX Research
Uncover exactly why users leave — before it quietly costs you revenue
Deep-dive interviews and usability tests that reveal what analytics can't see
Insight reports your whole team can act on immediately
Turn gut assumptions into hard evidence, and decisions into confidence
3. Facilitation
Workshops that end with real decisions, not just more sticky notes
Align stakeholders fast and get your product moving in one room
Design sprints that compress months of debate into focused, productive days
A neutral expert who gets the right ideas out of the right people
4. CRO Optimization
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. UX Research
Uncover exactly why users leave — before it quietly costs you revenue
Deep-dive interviews and usability tests that reveal what analytics can't see
Insight reports your whole team can act on immediately
Turn gut assumptions into hard evidence, and decisions into confidence
3. Facilitation
Workshops that end with real decisions, not just more sticky notes
Align stakeholders fast and get your product moving in one room
Design sprints that compress months of debate into focused, productive days
A neutral expert who gets the right ideas out of the right people
4. CRO Optimization
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Co-Founder
Beux Design (EU & USA)
2023 - Present
Co-Founder
Beux Design (EU & USA)
2023 - Present
Co-Founder
Beux Design (EU & USA)
2023 - Present
co-founder
Estudio Wüala (Latam)
2025 - Present
co-founder
Estudio Wüala (Latam)
2025 - Present
co-founder
Estudio Wüala (Latam)
2025 - Present
Product Design Advisor
Agrojusto
2022 - 2025
Product Design Advisor
Agrojusto
2022 - 2025
Product Design Advisor
Agrojusto
2022 - 2025
Senior Product Designer
Ballast Lane
2022 - 2023
Senior Product Designer
Ballast Lane
2022 - 2023
Senior Product Designer
Ballast Lane
2022 - 2023
Product Designer
Eventbrite
2020 - 2022
Product Designer
Eventbrite
2020 - 2022
Product Designer
Eventbrite
2020 - 2022
UX Designer
Globant/Belatrix
2017 - 2020
UX Designer
Globant/Belatrix
2017 - 2020
UX Designer
Globant/Belatrix
2017 - 2020
My Tech Stack
I build with intention. Claude AI for ideation. Figma for clean interfaces. Framer and Lovable AI for fast, interactive web design. Loom for feedback. Each tool supports how I think, design.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Claude AI
My intelligent partner for brainstorming, coding, and refining the logic behind every digital experience.
Lovable AI
The powerful engine I use to turn design concepts into fully functional, production-ready web applications.
Loom
My essential tool for clear, asynchronous communication through quick video walkthroughs and design demos.
A PROCESS BUILT TO REDUCE GUESSWORK
Good design starts before the first sketch. My process combines research, fast iteration, and AI-assisted tools to move quickly without losing sight of what actually matters — outcomes for your users and your business.
01.
Discovery & Align
Before anything gets designed, I work to understand your business, your users, and where the real friction lives. Research, data, and direct conversation come together to define what's actually worth solving.
01.
Discovery & Align
Before anything gets designed, I work to understand your business, your users, and where the real friction lives. Research, data, and direct conversation come together to define what's actually worth solving.
02.
Frame & explore
I translate findings into clear problem statements and testable directions — then open it up. Sketches, AI-assisted brainstorming, and early concepts help us move fast without committing too soon.
02.
Frame & explore
I translate findings into clear problem statements and testable directions — then open it up. Sketches, AI-assisted brainstorming, and early concepts help us move fast without committing too soon.
03.
Design & Iterate
Concepts become real, reviewable designs — built with enough fidelity to get honest feedback. We review together, adjust together, and keep moving until it's right.
03.
Design & Iterate
Concepts become real, reviewable designs — built with enough fidelity to get honest feedback. We review together, adjust together, and keep moving until it's right.
03.
Design & Iterate
Concepts become real, reviewable designs — built with enough fidelity to get honest feedback. We review together, adjust together, and keep moving until it's right.
04.
Validate & Optimize
Real user feedback, usability tests, and behavioral data replace assumptions. This is where the design gets stress-tested — and where CRO thinking connects experience quality to business outcomes.
04.
Validate & Optimize
Real user feedback, usability tests, and behavioral data replace assumptions. This is where the design gets stress-tested — and where CRO thinking connects experience quality to business outcomes.
04.
Validate & Optimize
Real user feedback, usability tests, and behavioral data replace assumptions. This is where the design gets stress-tested — and where CRO thinking connects experience quality to business outcomes.
05.
Ship & Evolve
Launch is a milestone, not a finish line. Once live, I help track what matters, spot friction early, and prioritize what to improve next.
05.
Ship & Evolve
Launch is a milestone, not a finish line. Once live, I help track what matters, spot friction early, and prioritize what to improve next.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Nico echegaray
I'm an innovative product designer and digital nomad. my passion for minimalist aesthetics, elegant typography, and intuitive design shines through in my work.
I have a strong passion for creating simple, meaningful, and high-impact user experiences. Every challenge is a new opportunity to grow and evolve as a person and a professional. I use AI and NoCode tools to simplify processes and reduce delivery times when creating amazing, user-friendly, and converting products.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. UX Research
Uncover exactly why users leave — before it quietly costs you revenue
Deep-dive interviews and usability tests that reveal what analytics can't see
Insight reports your whole team can act on immediately
Turn gut assumptions into hard evidence, and decisions into confidence
3. Facilitation
Workshops that end with real decisions, not just more sticky notes
Align stakeholders fast and get your product moving in one room
Design sprints that compress months of debate into focused, productive days
A neutral expert who gets the right ideas out of the right people
4. CRO Optimization
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. UX Research
Uncover exactly why users leave — before it quietly costs you revenue
Deep-dive interviews and usability tests that reveal what analytics can't see
Insight reports your whole team can act on immediately
Turn gut assumptions into hard evidence, and decisions into confidence
3. Facilitation
Workshops that end with real decisions, not just more sticky notes
Align stakeholders fast and get your product moving in one room
Design sprints that compress months of debate into focused, productive days
A neutral expert who gets the right ideas out of the right people
4. CRO Optimization
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. UX Research
Uncover exactly why users leave — before it quietly costs you revenue
Deep-dive interviews and usability tests that reveal what analytics can't see
Insight reports your whole team can act on immediately
Turn gut assumptions into hard evidence, and decisions into confidence
3. Facilitation
Workshops that end with real decisions, not just more sticky notes
Align stakeholders fast and get your product moving in one room
Design sprints that compress months of debate into focused, productive days
A neutral expert who gets the right ideas out of the right people
4. CRO Optimization
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Co-Founder
Beux Design (EU & USA)
2023 - Present
Co-Founder
Beux Design (EU & USA)
2023 - Present
Co-Founder
Beux Design (EU & USA)
2023 - Present
co-founder
Estudio Wüala (Latam)
2025 - Present
co-founder
Estudio Wüala (Latam)
2025 - Present
co-founder
Estudio Wüala (Latam)
2025 - Present
Product Design Advisor
Agrojusto
2022 - 2025
Product Design Advisor
Agrojusto
2022 - 2025
Product Design Advisor
Agrojusto
2022 - 2025
Senior Product Designer
Ballast Lane
2022 - 2023
Senior Product Designer
Ballast Lane
2022 - 2023
Senior Product Designer
Ballast Lane
2022 - 2023
Product Designer
Eventbrite
2020 - 2022
Product Designer
Eventbrite
2020 - 2022
Product Designer
Eventbrite
2020 - 2022
UX Designer
Globant/Belatrix
2017 - 2020
UX Designer
Globant/Belatrix
2017 - 2020
UX Designer
Globant/Belatrix
2017 - 2020
My Tech Stack
I build with intention. Claude AI for ideation. Figma for clean interfaces. Framer and Lovable AI for fast, interactive web design. Loom for feedback. Each tool supports how I think, design.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Claude AI
My intelligent partner for brainstorming, coding, and refining the logic behind every digital experience.
Lovable AI
The powerful engine I use to turn design concepts into fully functional, production-ready web applications.
Loom
My essential tool for clear, asynchronous communication through quick video walkthroughs and design demos.
A PROCESS BUILT TO REDUCE GUESSWORK
Good design starts before the first sketch. My process combines research, fast iteration, and AI-assisted tools to move quickly without losing sight of what actually matters — outcomes for your users and your business.
01.
Discovery & Align
Before anything gets designed, I work to understand your business, your users, and where the real friction lives. Research, data, and direct conversation come together to define what's actually worth solving.
01.
Discovery & Align
Before anything gets designed, I work to understand your business, your users, and where the real friction lives. Research, data, and direct conversation come together to define what's actually worth solving.
02.
Frame & explore
I translate findings into clear problem statements and testable directions — then open it up. Sketches, AI-assisted brainstorming, and early concepts help us move fast without committing too soon.
02.
Frame & explore
I translate findings into clear problem statements and testable directions — then open it up. Sketches, AI-assisted brainstorming, and early concepts help us move fast without committing too soon.
03.
Design & Iterate
Concepts become real, reviewable designs — built with enough fidelity to get honest feedback. We review together, adjust together, and keep moving until it's right.
03.
Design & Iterate
Concepts become real, reviewable designs — built with enough fidelity to get honest feedback. We review together, adjust together, and keep moving until it's right.
03.
Design & Iterate
Concepts become real, reviewable designs — built with enough fidelity to get honest feedback. We review together, adjust together, and keep moving until it's right.
04.
Validate & Optimize
Real user feedback, usability tests, and behavioral data replace assumptions. This is where the design gets stress-tested — and where CRO thinking connects experience quality to business outcomes.
04.
Validate & Optimize
Real user feedback, usability tests, and behavioral data replace assumptions. This is where the design gets stress-tested — and where CRO thinking connects experience quality to business outcomes.
04.
Validate & Optimize
Real user feedback, usability tests, and behavioral data replace assumptions. This is where the design gets stress-tested — and where CRO thinking connects experience quality to business outcomes.
05.
Ship & Evolve
Launch is a milestone, not a finish line. Once live, I help track what matters, spot friction early, and prioritize what to improve next.
05.
Ship & Evolve
Launch is a milestone, not a finish line. Once live, I help track what matters, spot friction early, and prioritize what to improve next.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Nico echegaray
I'm an innovative product designer and digital nomad. my passion for minimalist aesthetics, elegant typography, and intuitive design shines through in my work.
I have a strong passion for creating simple, meaningful, and high-impact user experiences. Every challenge is a new opportunity to grow and evolve as a person and a professional. I use AI and NoCode tools to simplify processes and reduce delivery times when creating amazing, user-friendly, and converting products.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. UX Research
Uncover exactly why users leave — before it quietly costs you revenue
Deep-dive interviews and usability tests that reveal what analytics can't see
Insight reports your whole team can act on immediately
Turn gut assumptions into hard evidence, and decisions into confidence
3. Facilitation
Workshops that end with real decisions, not just more sticky notes
Align stakeholders fast and get your product moving in one room
Design sprints that compress months of debate into focused, productive days
A neutral expert who gets the right ideas out of the right people
4. CRO Optimization
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. UX Research
Uncover exactly why users leave — before it quietly costs you revenue
Deep-dive interviews and usability tests that reveal what analytics can't see
Insight reports your whole team can act on immediately
Turn gut assumptions into hard evidence, and decisions into confidence
3. Facilitation
Workshops that end with real decisions, not just more sticky notes
Align stakeholders fast and get your product moving in one room
Design sprints that compress months of debate into focused, productive days
A neutral expert who gets the right ideas out of the right people
4. CRO Optimization
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. UX Research
Uncover exactly why users leave — before it quietly costs you revenue
Deep-dive interviews and usability tests that reveal what analytics can't see
Insight reports your whole team can act on immediately
Turn gut assumptions into hard evidence, and decisions into confidence
3. Facilitation
Workshops that end with real decisions, not just more sticky notes
Align stakeholders fast and get your product moving in one room
Design sprints that compress months of debate into focused, productive days
A neutral expert who gets the right ideas out of the right people
4. CRO Optimization
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Co-Founder
Beux Design (EU & USA)
2023 - Present
Co-Founder
Beux Design (EU & USA)
2023 - Present
Co-Founder
Beux Design (EU & USA)
2023 - Present
co-founder
Estudio Wüala (Latam)
2025 - Present
co-founder
Estudio Wüala (Latam)
2025 - Present
co-founder
Estudio Wüala (Latam)
2025 - Present
Product Design Advisor
Agrojusto
2022 - 2025
Product Design Advisor
Agrojusto
2022 - 2025
Product Design Advisor
Agrojusto
2022 - 2025
Senior Product Designer
Ballast Lane
2022 - 2023
Senior Product Designer
Ballast Lane
2022 - 2023
Senior Product Designer
Ballast Lane
2022 - 2023
Product Designer
Eventbrite
2020 - 2022
Product Designer
Eventbrite
2020 - 2022
Product Designer
Eventbrite
2020 - 2022
UX Designer
Globant/Belatrix
2017 - 2020
UX Designer
Globant/Belatrix
2017 - 2020
UX Designer
Globant/Belatrix
2017 - 2020
My Tech Stack
I build with intention. Claude AI for ideation. Figma for clean interfaces. Framer and Lovable AI for fast, interactive web design. Loom for feedback. Each tool supports how I think, design.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Claude AI
My intelligent partner for brainstorming, coding, and refining the logic behind every digital experience.
Lovable AI
The powerful engine I use to turn design concepts into fully functional, production-ready web applications.
Loom
My essential tool for clear, asynchronous communication through quick video walkthroughs and design demos.
A PROCESS BUILT TO REDUCE GUESSWORK
Good design starts before the first sketch. My process combines research, fast iteration, and AI-assisted tools to move quickly without losing sight of what actually matters — outcomes for your users and your business.
01.
Discovery & Align
Before anything gets designed, I work to understand your business, your users, and where the real friction lives. Research, data, and direct conversation come together to define what's actually worth solving.
01.
Discovery & Align
Before anything gets designed, I work to understand your business, your users, and where the real friction lives. Research, data, and direct conversation come together to define what's actually worth solving.
02.
Frame & explore
I translate findings into clear problem statements and testable directions — then open it up. Sketches, AI-assisted brainstorming, and early concepts help us move fast without committing too soon.
02.
Frame & explore
I translate findings into clear problem statements and testable directions — then open it up. Sketches, AI-assisted brainstorming, and early concepts help us move fast without committing too soon.
03.
Design & Iterate
Concepts become real, reviewable designs — built with enough fidelity to get honest feedback. We review together, adjust together, and keep moving until it's right.
03.
Design & Iterate
Concepts become real, reviewable designs — built with enough fidelity to get honest feedback. We review together, adjust together, and keep moving until it's right.
03.
Design & Iterate
Concepts become real, reviewable designs — built with enough fidelity to get honest feedback. We review together, adjust together, and keep moving until it's right.
04.
Validate & Optimize
Real user feedback, usability tests, and behavioral data replace assumptions. This is where the design gets stress-tested — and where CRO thinking connects experience quality to business outcomes.
04.
Validate & Optimize
Real user feedback, usability tests, and behavioral data replace assumptions. This is where the design gets stress-tested — and where CRO thinking connects experience quality to business outcomes.
04.
Validate & Optimize
Real user feedback, usability tests, and behavioral data replace assumptions. This is where the design gets stress-tested — and where CRO thinking connects experience quality to business outcomes.
05.
Ship & Evolve
Launch is a milestone, not a finish line. Once live, I help track what matters, spot friction early, and prioritize what to improve next.
05.
Ship & Evolve
Launch is a milestone, not a finish line. Once live, I help track what matters, spot friction early, and prioritize what to improve next.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.